This week at Valley Press, #86: 'Our 2017'

Dear readers,

It's that time of year when we can easily find ourselves looking backwards... 'another journey round the sun, and what have I achieved?' is the phrase spoken on many a wintry, late December street corner. So I suppose we may as well embrace it fully, with a brief run through everything that's happened at Valley Press this year, in case you missed any highlights (and then we'll end by looking forwards, another fine tradition).

I was astonished to find, flicking back twelve months, that in December 2016 I was the only employee of Valley Press; a 'sole trader' in every sense. I was more or less on paternity leave too; just keeping things ticking over. Then, after my traditional end-of-year pondering (which also led to me first going into full-time publishing in January 2011), I emerged into 2017 set on starting 'Valley Press Ltd.' and staffing up as thoroughly as possible.

I was soon joined by Jo Haywood and Tess Dennison (pictured above on the left, at our Christmas party), with Jo taking on... well, just about everything, in her role as 'Assistant Publisher', and Tess running the submissions department like she'd been doing it all her life. We heard from Tess in this newsletter in late June, you may recall, by which point we had Vanessa Simmons on our team (pictured above on the right). Starting as 'Events Manager', Vanessa's role will be expanded next year to encompass 'Education' projects, connecting VP and our authors with schools and universities – look forward to that.

Staff-wise, I mustn't forget the contributions from our various publicists throughout the year, most notably Suzannah Evans (who has now moved on to greener pastures), and of course the phalanx of interns who joined us during the summer months (twelve in all, many of whom graced this newsletter with guest posts). A month ago we were joined by Sasha Hawkes, a veteran of the London publishing industry, with a decade of experience at places such as Scholastic, Quadrille and Nick Hern...  she'll be taking care of the 'bread and butter' of publishing in the production department (as 'Production Editor').

All these new people needed an office, and after a temporary stint above a curry house (which I may have glossed over at the time), my 'dream office' in the building that's always received the Valley Press post, Woodend, became available and we made ourselves at home there from the start of June. I can't imagine life without it now (or without the team). The new office has plenty of room in it, which is handy as it meant we could find a spot for the Yorkshire Coast 'Culture/Arts Business of 2017' trophy, and mine for Scarborough's 'Young Entrepreneur of the Year' (thought I'd slip those in).

But did we manage to publish any books? Well, not until the summer actually – we try to work a few months ahead of schedule, so having spent the autumn parenting and the winter building the new team, I'd failed to line up anything between January and June. But when we got going, my goodness did we get going! There have been 15 new titles published by Valley Press since July, not bad considering we managed 20 in the whole of 2016 (with Arts Council money, and Rosa and Laura backing me up).

Those 2017 titles started with Helen Burke's Collected Poems, the product of 45 years of writing and 30 months of publishing – then moved on through our first Chinese translation, Nora Chassler's inimitable feast of 'fragments', our definitive anthology of Yorkshire Poetry, and new collections from Cath Nichols, John Wedgwood Clarke, Oz Hardwick, and Wendy Pratt. There were tears when we lost Helen Cadbury, months before the launch of her poetry debut Forever, Now; but what a privilege it was to publish that magnificent book.

One title I didn't mention in this year's newsletters was Paul Sutherland's New and Selected Poems, which originally came out in September 2016 (just as my 'paternity leave' started, earlier than expected) – so in November, we gave it a fresh cover (by local design agency Fitzpatrick Design) and re-launched it to a world of eager readers. Antony Owen made it a 'choice of 2017' in a recent edition of the Morning Star, saying Paul 'shows us his strength not only of character but of his lyrical writing quality.' Agreed!

We also published debut pamphlets by Caroline Hardaker and Ian Stuart, and were proud to put those wonderful new poets on the shelves. Then we were well and truly Britpopped while working on a comprehensive guide to that musical era, before receiving an education in why Verse Matters from Rachel Bower and Helen Mort, and meeting the Prideaux Angels just a week ago. Not a bad year's work! Well done to all involved.

And 2018? It'll be bigger and better; you should expect nothing less than a deluge of fascinating, unexpected literature bursting forth from our corner office in the heart of Scarborough, as we lead up to our tenth birthday in October. I can also reveal exclusively, right here right now (as a reward for anyone who has read all the way to the end) ... our second 'Grants for the Arts' bid was accepted by Arts Council England, and we will be receiving £40,000 worth of funding for our publishing efforts over the next twelve months.

What can I say to that?! Perhaps just: I promise we'll use it wisely, and I hope you can agree it's in safe hands. See you next year, lots of love, and thanks for reading.

All best,
Jamie McGarry, VP Publisher

This week at Valley Press, #83: 'Poet Tree'

Dear readers,

I'll get this out of the way early: I won that award last week, so am 'Young Entrepreneur of the Year' in the Scarborough area for 2017. Perhaps the best part (besides the trophy, which you can see here) is having confirmation that I am a) an entrepreneur, and b) young, both of which have I have occasionally doubted in the last few months. In fact, with the announcement that I will become eligible for a Young Person's Railcard again in April, I feel younger than I have for some time!

Richard Askew (designer of the VP website, and last year's winner) noted that, since its inauguration, this award has almost exclusively been won by people in the creative industries, which I think bodes well for the future of Scarborough as a 'creative hotspot'. If you've never been to our part of the Yorkshire coast, you're missing out – it's got everything you could need, plus the sea and dramatic landscapes. Think of an excuse and get yourself over here! It's good enough for David Dimbleby...

* * *

Returning to the job in hand, we have a competition running at the moment in which you could win £200 worth of Valley Press books, just in time for Christmas. It's actually a competition/offer, so everyone wins really! If you buy a book through our website before noon on December 18th, using the code HAMPER, you'll get 15% off your order and you'll be entered in a draw to win every single one of these brilliant publications:

They've been selected so there's something to appeal to every friend/family member you could possibly encounter during the festive season... assuming you don't just keep the lot for yourself, of course. You'll notice all of our hardbacks are in there, including the limited-edition, signed and numbered versions of Madame Bildungsroman and Take This One to Bed. We've also included both of our titles which are suitable for young children, if you can tear them away from whatever strange bleeping, whizzing items they acquire on the 25th.

Please note that the VP office will be closing at 5.30pm on the 21st December, so make sure any orders are placed in plenty of time for our last post trip that afternoon (but ideally, before the 18th so you can enter the prize draw mentioned above). We'll re-open on January 2nd, probably well after lunchtime I'd imagine...

* * *

One last thing: assuming blizzards haven't frozen the city solid, we'll be in Waterstones York from 7pm today (Friday 1st) for Ian Stuart's Quantum Theory for Cats launch. Ian is presently employed as a Ghost Trail guide, and also dabbles in voiceover work, so you're guaranteed a good show and some fantastic readings; do try and make it if you can.

Bearing in mind his experience, I drafted Ian into Tom Townsend's studio (check out his new single, very groovy) on Wednesday to record an audiobook version, which will hopefully be available in the next few weeks. For a sneak preview, there's a video here of Ian reading the title poem... hope it gives you a quick laugh. Only some knowledge of quantum mechanics is required to get all the jokes, but I know you're well-versed in such things. If not, you soon will be!

Next week: our last, surprise, festive publication of 2017 will finally be revealed. *drumroll*

All best,
Jamie McGarry, VP Publisher

This week at Valley Press, #82: 'Eggs and baskets'

Dear readers,

Whenever I think we've reached our peak, in terms of events, projects and activities, Valley Press finds a new way to get even busier and send its poor overworked publisher running back to his desk. Not today though; I'm resting up after a bad cold to see if I can make it to yet another glitzy award ceremony in Scarborough this evening. (I'm up for 'Young Entrepreneur' against two bakers, which is a bit of a conflict as I love food and books equally, and am keen to support anything that encourages more baking...)

Today's newsletter is a textbook example of what working on several projects at once looks like, which is also a key topic in this week's 'Friday Morning Meeting' podcast (they're going to be fortnightly, if that hasn't been made apparent before). Towards the end, in what's probably my favourite part, we deconstruct the 'eggs in one basket' idiom – how many baskets/eggs are ideal? Would an egg and spoon race be preferable? We also compare managing a publisher to playing Tetris... it's not all metaphors though, don't worry!

If that's not enough snazzy, 21st-century digital media for you, I also have three videos from Wendy Pratt's Gifts the Mole Gave Me launch event to share. As you can see from the header image, it was held in our favourite room at VP HQ, and attracted a sizable and enthusiastic crowd (hooray!) Wendy had two brilliant support acts, so you have three poetry videos to watch if you feel inclined: Caroline Hardaker, Oz Hardwick and then Wendy herself.  (Enjoy some positive heckling 1min 40sec into Caroline's video, courtesy of perhaps the keenest newsletter reader of all, who also gets some decent airtime in the podcast. You know who you are!)

* * *

There are two books I need to give a serious plug to this week, and the first is Quantum Theory for Cats, which you may recall is being launched at Waterstones York, Friday 1st December from 7pm. This is a debut pamphlet from Ian Stuart, who cites Stevie Smith and Robert Frost as his main influences. Like those literary heavyweights, he champions the art of 'complex simplicity'; the poetry can be witty and wry, but remains serious about its interest in the human experience.

Time I wheeled out a poem. This is one of the more understated pieces, but one that lingered with me long after I first read it:


Phone Call

‘Do you remember, years ago,’ he said,
‘we met up in some bookshop. I was with
my sister. She was quite impressed with you –
said you had a gentleness, an air
of understanding – and a lovely voice.’

‘That’s nice,’ I said, yet knowing as I spoke
I had no memory of that day at all.
It wasn’t me they’d met.

The conversation ended, but he stayed,
my doppelganger – kindly, gentle, calm –
the kind of man I once hoped I’d become.

I look for him each morning in the mirror
and sometimes catch a glimpse,
but then he’s gone.


Ian's pamphlet was the one book this year where I decided to handle every stage of production myself, harking back to days long gone by. I didn't draw the cat on the cover though, that was the work of – fun VP trivia alert! – Ben Hardaker, husband of Caroline Hardaker, our most recent pamphlet author (and in fact Caroline did some of the shading on the final article). Quite the supportive little community we have here!

The next book in our schedule, while also filed under 'poetry', couldn't be more different. Verse Matters is our second big 2017 anthology, and has involved two distinguished editors, cover design by rising star Mandy Barker (of Sail Creative), typesetting by internationally famed text-wrangler Gerry Cambridge, and includes new material from the following writers:

Liz Berry, Bashar Farahat, River Wolton, Shirin Teifouri, Rachel Bower, Sai Murray, Malika Booker, Helen Mort, Vicki Morris, Char March, Mimi Mesfin, Jacob Blakesey, Hannah Copley, S J Bradley, Nick Allen, Wendy Pratt, Jo Irwin, Charlotte Ansell, Warda Yassin, Louise Clines, Catherine Ayres, Ethel Maqeda, Katherine Henderson, Sez Thomasin, Beth Davies, Hollie McNish, Laurie Bolger, Shelley Roche Jacques, Kate Garrett, Debjani Chatterjee, Amy Kinsman, Carol Eades and Suzannah Evans.

Some very familiar names in there, and some exciting 'emerging talent' too. It's all inspired by the legendary Verse Matters spoken word night in Sheffield, and we'll be heading to that fair city on the 14th December to enjoy a launch event, featuring many of the writers mentioned above. Details of that are here.

It seems worth adding that, thanks to the generosity of the editors, all royalties from the book will be split between ASSIST Sheffield and the Cathedral Archer Project in Sheffield, two great causes worth looking up. More on this book next month.

* * *

If all that hasn't quite satisfied your appetite for literary engagement (you really are insatiable), there's also an in-depth review of John Wedgwood Clarke's Landfill on the Manchester Review, with Ian Pople giving that book the serious attention it deserves. Time to hang up my keyboard now, but I'll be back (inevitably) next week, to start the countdown to you-know-what. Plus, there's still time to squeeze in one extra book this year, that I haven't told anyone about yet...

All best,
Jamie McGarry, VP Publisher                                   

This week at Valley Press, #78: 'In all our finery'

Dear readers,

We won! At the top of this message (if your email is working properly), you should be able to see the VP team in all our finery, and the really very beautiful trophy we received for being the 'Culture/Arts Business of 2017' on the Yorkshire Coast. (I know hard work is its own reward, but trophies help too.) Thanks to the judges and all who contributed to a very memorable night in Bridlington last Friday, particularly Jo, Tess and Vanessa who imbued proceedings with some glamour (unlike me with my clip-on tie and £30 suit).

* * *

If you live in the Yorkshire coast area, and you'd like to be part of an award-winning team, we are actually looking for a new face at the moment. I'll tell it straight so you'll know if the job is for you: we need someone to come in for around six hours a week and keep our accounts spreadsheet up to date (so it matches the bank statement), keep track of incoming and outgoing invoices and remittance, and deal with author royalties twice a year.

You don't need to be an accountant, or have any qualifications in that area; it's more a question of attitude. If you enjoy the sight of a well-organised spreadsheet, and figures don't scare you in the way they do some people, this could be right up your street – you can keep a flexible schedule, and there will be a salary involved (to be negotiated, will depend on experience!)

If you think you could be the person we're looking for, just reply to this email (or write to me at jamie@valleypressuk.com) with a paragraph or two explaining why you'd be perfect, and maybe pop a CV in the attachments. Let your friends know too – have a good look at them next time you meet up, do any of them look like they might enjoy spreadsheets? They may be too shy to admit it, but just murmur 'Excel' and see if their eyes light up.

* * *

By the time you hear from me next, the I Was Britpopped launches will be half-finished, so I'd better take this opportunity to remind you where and when they are. It's Waterstones Leeds on Thursday 2nd, from 6.30pm, and Waterstones Camden on Friday 3rd from 7pm. Please do tell any Britpoppy friends you might have about these events – have a good look at them next time you meet up, do any of them look like they might have been an enthusiastic part of the Britpop scene? They may be too shy to admit it, but just murmur the name of an obscure Shed Seven b-side and see if their eyes light up. (This is my all-purpose, foolproof plan for finding people's secret foibles.)

I'll leave you today with a poem from Wendy Pratt's Gifts the Mole Gave Me, as promised. This is one of the sweetest and most straightforward poems featured, but the poets among you will know how much blood, sweat and effort goes into writing something sweet and straightforward! I hope you enjoy it; have a great week, hope to see you at a launch.

All best,
Jamie McGarry, VP Publisher

---

In Search of the Perfect Purse

I want that purse you gave me
back when we were courting.
Even though I know it’s downstairs
in the junk drawer, its broken-zipped
mouth gaping, still holding
the train tickets and Metro pass
from Paris, I want to own it again.

I want to find in it that picture you took
as we pulled out of the station, in which
my face is doughy with youth
and I have not yet learned
how to tame my hair. I want your hand

as we run up the stairs to our hotel room
in the attic, Klimt’s The Kiss
over our bed like a blessing. I want
to put Paris back in my purse, that purse
I loved with its grown-up browns
and stitched gold and clasps and pockets.

I want to open that purse and find
the cardboard ticket from the Louvre
and the Pompidou and the receipt
from Le Refuge de Fondues where we
got drunk on red wine served
in baby’s bottles and forgot to save
our wits for art. I want that purse.

No other purse compares.
This one has only room for my debit card,
the pale-faced photo that the clinic took
of you, the Post-it note you left me
on the Mars Bar that said in shaky capitals
‘I LOVE YOU’.

This week at Valley Press, #77: 'Filey via New Zealand'

Dear readers,

A new poetry book has arrived at VP HQ, and though we've had dozens of similar arrivals over the years, the moment never loses its excitement. (When it does, it's probably time to pack all this in!) The new book is Gifts the Mole Gave Me by Wendy Pratt, who becomes one of our most local writers, based in our neighbouring coastal town of Filey.

It's worth saying though, despite us already knowing Wendy and her work, her collection rose to the top of our 600-ish 2016 submissions fair and square – there was no leaning on the scales of subs justice, this genuinely was one of the very best poetry books we were sent last year. The local connection just meant she could join me in the office for such important tasks as typesetting and cover design; it was a nice change to work 'up close and personal' with an author on those crucial parts of the process.

I won't share a poem just yet, as I've got a lot to tell you today, but Wendy has asked that I enclose a few blurb highlights: such as Carole Bromley saying: 'A sureness of touch, a startling image, and an ability to move the reader mark this Yorkshire poet as something very special indeed’, with Deborah Alma adding: 'These poems are the wonderful work of a poet in full control of her art and craft; they are beautiful, musical, understated and unexpected.' And of course, they're right.

We'll piece together a launch for Wendy before the end of the year, but in the meantime you can see her (and Oz Hardwick) at the legendary "Word Club", on Friday 27th from 7.30pm at The Chemic Tavern, Leeds; will be a great night out.

* * *

Speaking of great nights out, I need to flag up our next book today as well: and brace yourselves, it's a surprising addition to the catalogue. I Was Britpopped is the first and last word as far as that titular musical movement is concerned; it's an A-Z, a comprehensive guide to everyone and everything involved, with more than 500 entries covering everything from Albarn to Zeitgeist.

Originally self-published by the two authors, we took the rights early this year and have since given it a complete overhaul, with Jo Haywood doing approximately two million hours of work ensuring every word was perfect. It's got infographics too; I know how much you all love those. I'm looking forward to showing it off in the next couple of months.

This isn't quite the random deviation from our list that it seems; I'd already signed one book on music history by the time Britpopped came to my attention, and am working on more – music-related titles are set to be a significant part of Valley Press going forward. Someone had to go first!

The book's authors, Jenny and Tom, have graciously agreed to do a couple of events to launch the book; I say graciously because Tom lives in New Zealand (making him our most distant author), and is coming over especially for the launches. You can meet them at Waterstones Leeds on Thursday 2nd November, from 6.30pm, or in London the following day at Waterstones Camden (details here), which I'm told is pretty much the centre of the Britpop universe. Thanks to Waterstones too, for having us at short notice.

* * *

Having followed through on our promise a few weeks ago, I'm pleased to report a pilot episode of the Emma Press/Valley Press podcast is now available. The series will be titled 'The Friday Morning Meeting', named after the phone conversation that myself and Emma have been holding every Friday morning (when practical) for about four years now. You can listen here, if your ears aren't doing anything in particular for the next 24 minutes.

The calls are typically quite lively, as we discuss the ups and downs of the small press lifestyle with our characteristic frankness; however, this first one isn't quite so spicy, as we are finding our podcasting feet, figuring out the format and so on, but we have had some positive feedback so far. Do let us know what you think, and forward any questions you'd like answered in a future edition. (We're thinking new episodes will be coming fortnightly.)

* * *

Thanks to everyone who emailed me about the subs issue discussed in last week's newsletter; I will reply at some point (horribly behind with emails again!) I might even put together some anonymous highlights from the correspondence for a future newsletter, when a quiet week inevitably rolls around.

For the moment, you can stop worrying about the rights and wrongs of submissions procedures, as our subs are now closed for the rest of the year. Tess and two glamorous assistants will be combing through the 200 outstanding manuscripts tomorrow – assuming she's not too worn out, of course, from the swanky awards 'do' that four of the VP team are attending tonight. (The Yorkshire Coast Chamber of Commerce Awards, if you're wondering; we're up for 'Arts/Culture Business of 2017'.)

That's in a couple of hours' time, actually – Mrs McGarry is stood in the doorway tapping her watch, so I'd best go and get my tux on. Look out for the result next week!

All best,
Jamie McGarry, VP Publisher

This week at Valley Press, #71: 'Of the Dump'

Dear readers, The video of Cath Nichols' launch event can be found here, and it's essential viewing – moving, incisive, thought-provoking (much like the book), rather like having an in-depth conversation with a friend about some important, deeply-felt social issues. We also invited Wendy Pratt, author of this forthcoming collection, to be a sort of 'warm-up act' and read a few poems at the start, so there's a bonus for you. More on Wendy next month! Next week, this series of events comes to a close when we spend an hour in the company of Antony Dunn. Antony will be appearing at the later time of 3-4pm, but in the same location as always; the Sitwell Library at Woodend, Scarborough, a.k.a. Valley Press HQ. There will of course be more events in future (Vanessa is working on approximately four zillion ideas), but probably not in this format, so enjoy it while you can! * * * This coming week sees the release of a new poetry collection by John Wedgwood Clarke, his first since Ghost Pot four years ago. The title is simply Landfill, and though not all of the poems are on that subject, the majority were inspired by a residency at the local tip here in Scarborough, which we optimistically call the "Resource Recovery Centre". Here's John explaining how this period of his writing life began:

"I’d driven past Seamer Carr on the bypass and always noticed the great flock of gulls circling over its summit and the slow lorries crawling over it. The lorries were like fishing boats or tractors with the way the gulls followed behind them. So while this might seem the least wild part of our ‘natural’ landscape, I also sensed it was a place of great ecological energy, a fertile and exciting place from which to view our culture and identify our behaviour as a species. Also, if there’s a fence around a place, I want to have a look behind it."

Reading the book will give you a better idea of how the poet relates "the dump" to the larger ecological / biological issues that have long fascinated him. Hanging round the public skips, watching people dispose of their rubbish was one thing, but the biggest "coup" was to access an open landfill cell, as described below:

"That took some persuasion. I was driven up in a land rover and only allowed ten minutes on the cell itself. It fell like I’d landed on the moon of waste. I bounced along over marshy fields of nappies and chicken carcasses and plastic water bottles. They’d had to fire off rockets to clear the gulls before we could step outside, so my visit was timed to the vast flock that wheeled away on a vast arc over the A59 before making its shit-laden return: the droppings were a key part of the hazard of being on the landfill cell – that and the enormous tractors with spiked wheels twice my height that had enormous, shining, bespattered blades that spread the rubbish out like butter."

We'll bring you the full text of this interview once you've all had time to digest the actual poems. I'd like to feature one here though, and I'm going to be inexplicably awkward and share one of the few poems in the book with no direct link to the theme (but you can still draw a line in the subtext). I think this is just an extraordinary bit of work.

Know Your Place A Northern classroom after the war and her hand’s in the air. She wants to try for grammar school. Oh, the teacher smiles, put it down.  Next day, at the front, there’s a box, gift-wrapped, and she’s called forward. She likes ‘nice things’ but can’t think what she’s done. As she reaches for the gift, the teacher grabs her wrist and squeezes. You must open it in front of the class.  The clock cuts one moment from the next. Should she save the wallpaper? The outer layer reveals a lidded box. Heat glazes her face as the class gazes like sunlight through a magnifier at her fingernails. Inside, she finds another box, string-tied, the paper fingernail creased. She picks at the knot as she will always pick at the knot, her nails bitten to the quick. There’s only another, brown paper this time, the paper of dispatch and back office, of shop counter and bags of seconds, minutes, hours, clocks and klaxons – open it, it’s yours, the teacher urges. Inside the box is nothing, and inside nothing another box, in which she prays.

A launch event will be held on Saturday 30th September, in Hull, details of which you can find here. There are four separate Valley Press events that day, spread all over the country, a real sign of how busy we are at the moment! I'll share details of the other events next week. Oh, and you'll be able to catch John on BBC4 soon presenting a programme about Larkin's photography – details of that will be in a future newsletter too. * * * Before I get back to my publishing responsibilities, two other exciting pieces of news: we've just signed our first comic book artist, Si Smith, for a "graphic novel" (or, literary comic book) in March 2018. Very excited about that project, and getting into a whole new genre. Also, we heard this week that Valley Press is a finalist in the Chamber Bridlington and Yorkshire Coast Business Awards, the scope of which apparently includes Hull, East Yorkshire and North Yorkshire. We're up for "Arts Business of 2017"... you can't vote though, it's judged by business experts, who are coming for a visit in a week or two. The winners are announced at a black tie gala (!) at Bridlington Spa on the 20th October – and we're all going, of course – so look out for more news on that nearer the time. It seems newsletters are going to be increasingly packed this autumn; my poor keyboard is already praying for the return of an intern or two... All best, Jamie McGarry, VP Publisher

This week at Valley Press, #60: 'Better than never'

Dear readers,

A very late blog post this week, as it's been a packed Friday – full of important meetings, complex tasks and some exciting parcels; including the flyers/posters for our 'Literary Lunch Hour' events (viewable here), the 'machine proof' for Today the Birds Will Sing, and the paperbacks of Madame Bildungsroman's Optimistic Worldview (photos below).

Speaking of that mysterious character... Madame B is set to be officially 'launched' in Edinburgh, on Friday 21st July at the Lighthouse bookshop, all details here. Attendees have been promised a chance to 'quiz' the author, hear sections of the book performed live, and enjoy jazz music performed by non other than legendary local poet Don Paterson! It should be quite a night, I can tell you. (Entry is free.)

Before that, author Nora Chassler is coming to Scarborough on Wednesday 5th July to run a flash fiction workshop; that's in the evening from 6pm at Wardle & Jones, our go-to independent bookshop. (For those still living in the real world, 'flash fiction' is a trendy phrase for 'very short stories'.) Attendees will be writing these stories with guidance from Nora, who's aiming for a supportive and relaxed mood. It's just £5 to attend (with a drink included), get in touch with W&J to book a place.

The wonderful Wardle & Jones has just turned two years old, and if you visit today (Saturday 24th) there's 40% off all books and an all-day party atmosphere! To run an independent bookshop for any amount of time requires a superhuman love of books, infinite patience with readers, and more than a little visual-merchandising magic... so you can imagine what it takes to last two years. Huge congratulations to them.

Oh, and while I've got my congratulating hat on... same goes to Richard O'Brien, who won a prestigious Eric Gregory Award this week for his as-yet-unpublished debut collection of poetry. Long-time followers will remember we published his pamphlet A Bloody Mess in 2014 (with Dead Ink, back when they were only doing ebooks). It was obvious back then that Richard was a poet destined for great things; and he's still just getting warmed up...

Richard will be a familiar face for fans of the Emma Press, and we were inspired this week by a typically feisty blog from their founder Emma Wright (read it here) about starting her business. 'It's not fair that the poorer you are the safer you have to play it,' she writes, about job prospects for our generation... no-one does hopeful defiance like Emma!

Another great blog this week came from Helen Cadbury, discussing her forthcoming Valley Press collection, as well as her origins as a poet and the 'forensic' nature of that art form (connecting it to crime writing). Read that one here.

A great blog post you won't be reading this week, despite promises last time, is the one from our 'Submissions Coordinator' Tess. I've ended up saying too much myself – and as I write this, midnight is fast approaching! I'll hope to bring you that soon; in the meantime, thanks as ever for your time reading our newsetter, it's much appreciated.

All best,
Jamie McGarry, VP Publisher

This week at Valley Press, #55: 'When we were winners'

Dear readers,

This week, Valley Press won its very first literary award. Remembering Oluwale, an important and poignant collection of writing inspired by the tragedy of Leeds immigrant David Oluwale, was voted 'Best Anthology' at the 2017 Saboteur Awards. It was a moment of great satisfaction for the many contributors, including editor SJ Bradley and co-organiser Max Farrar (pictured below attending the ceremony), and of course the book's designer, our own Rosa Campbell. I was delighted too, even though my sole contribution was saying 'yes, we must publish that!' this time last year.

Sarah (SJ Bradley) had this to say shortly afterwards:

"It is so wonderful to have Remembering Oluwale recognised by the Saboteur Awards. This is a book which faces up to a shameful episode in Leeds’ history, and persuades the city to do better. David Oluwale was a man who could so easily have been forgotten – at the time of his death, the only official records left about him were the arrest records left by the police who victimised him, and papers from a psychiatric institution. It’s a testament to the resonances of his story that so much wonderful and powerful writing has come about and continues to do so. I am so proud to have been a part of it."

The news of our win, and subsequent reactions from the reading public, inspired me to finally finish the Kindle version of the book, which you can now access here. A half-finished file had sat on my hard drive for many months; the complexity of the formatting (with notes, and a multitude of page layouts) had discouraged me somewhat, and I was able to tell myself: 'they've got the paperback... Kindle publications are old news.' But I knuckled down on Tuesday afternoon and got the job done.

Leeds residents can attend an event celebrating Remembering Oluwale on Wednesday June 7th at Outlaws Yacht Club, from 7.15. This also seems an ideal time to announce that some of the team behind the anthology (including SJ) are lauching a new project along similar lines; a competition which leads to an anthology in support of a good cause. Entries aren't open yet, but you can read the details in the left-hand column here. We'll be publishing the resulting book in March 2018.

As promised, here are Sarah and Max at the Saboteur ceremony:

The other big news this week is that we have a new website. Not entirely-from-scratch new, but built 'on top of' our previous website by original designers Askew Brook.

As well as new functionality – you can now contact a department directly, and audiobooks and hardbacks can be listed alongside paperbacks – it has a new design. Less big blocks of turquoise, more white space, and we can now choose an 'accent colour' for each book, as well as upload a second image (which will sometimes be the back cover, sometimes an object photo).

You can see the new design firing on all cylinders on the Remembering Oluwale page (if you haven't already visited that by now!) It'll be a while before we've added the new images and colours to every book, but we'll get there eventually.

I hope you approve of the new site; these changes all came about by talking to VP fans over the last twelve months, so I'm hoping this version of the site will last us a good few years. If you have any feedback, or spot a bug, let us know.

* * *

Helen Burke update: we're very close to finishing the "primary typesetting" (a process I described last week). Tomorrow could be the day!

And finally, for those who missed Norah Hanson's reading last night at Wardle & Jones, our latest intrepid intern Rebecca has edited and uploaded a video of her poem 'Spark', which you can watch here. Enjoy!

All best,
Jamie McGarry, VP Publisher

This week at Valley Press, #49: 'Remembering'

Dear readers,

You may recall a book we published last year, titled Remembering Oluwale (with a title like that, how could you forget?) It's returned to the spotlight recently in various ways. One of the contributors won the 'Pitch and Pen' event we took part in during March, and is heading for a solo publication (the slow way – she still needs to write most of the book!) That encouraged me to re-read the anthology, and it's still as compelling a year on.

We're working on another anthology titled Verse Matters, due in November (eye-wateringly brilliant stuff, couldn't be more excited about that one), and during the first meeting today I heard that the editors were encouraged to offer it to Valley Press because of our great work on Remembering Oluwale. Particularly the design; so a big shout-out to Rosa Campbell, if she's reading. (She's very busy with her PhD at present.)

RO's editor SJ Bradley has been working tirelessly to get the book the attention it deserves, and this recently paid off in the form of a shortlisting for the Saboteur Awards. Unlike the typical literary awards, this one won't be decided in a secluded boardroom somewhere; it's a public vote, open until April 30th. Hustling for votes makes me feel a little queasy, but if you do feel compelled to give your opinions on literary matters, you can vote in all the award categories via their website here.

(I also heard SJ is gearing up to edit another 'prize anthology', this one exclusively for short stories – more details later in the year. That's probably a secret though, so shh!)

I'm constantly astonished at how a single project can send out ripples in all directions that don't become obvious until many months, or even years, later; that's been a big lesson from 2017 so far. The Chinese project I've been hinting at (which I will explain soon, I promise) originated from someone attending one of our very first book launches in 2011 – over the years, word spread from that room in Scarborough library to the foothills of the Qinling Mountains, in the middle of China.

That's all I've got to say this week, though after all this it would be remiss of me not to offer you 20% off Remembering Oluwale; use code REMEM at the checkout to claim that. Oh, and I also enjoyed reading this blog post by one of the 'winners' of our 2016 submissions process, Caroline Hardaker, who has a pamphlet coming out in early October. It's a rare insight into what happens after we say 'yes'; something I'm hoping to do a lot more in the near future.

All best,
Jamie McGarry, VP Publisher

This week at Valley Press, #47: 'Friday Feeling'

Dear readers,

It's Friday – so what is the Valley Press newsletter, traditionally posted on a Sunday evening, doing here? I've decided to move it, permanently; to dedicate some time on a Friday afternoon instead of trying to piece it together outside working hours, over the weekend. You can still read on Sunday if you like!

Last week I confessed the volume of incoming tasks and emails at VP had far exceeded what I could keep up with, and declared they would go undone and unreplied to until I could find some help. So that's been my focus this week, and I'm pleased to report I've found them (or actually, they found me): an 'Assistant Publisher' to share the production and admin work, and a 'Submissions Coordinator' to keep manuscripts moving smoothly, once we re-open to new authors next month.

I'll introduce them to you in future newsletters, once they get their feet under the table and up to speed with the work (which will take a little while, I would think). Make no mistake, this is very good news – a huge relief, in fact! – and is part of the reason I felt able to move the newsletter to a Friday. I honestly think the era of constant delays, missed deadlines and muddling through could be coming to an end. Hooray!

(On a related note: if you're wondering about last year's subs, I'm still hoping to have sent at least one email to everyone by the end of March. We'll continue reading full manuscripts until we've done them all justice.)

* * * * *

More brilliant news came in this week: both of the short story collections we published last year have been longlisted for the Edge Hill Short Story Prize (pretty much the only award for books of this type). Michael Stewart's Mr Jolly and Sue Wilsea's Raw Material will be up against collections from the likes of Susan Hill and Mark Haddon, with the shortlist announced in June and the overall winner in August. The winning author receives £10,000 (and probably sells quite a few books), so wish them luck!

If you'd like to read our entries and judge for yourself, you can have 20% off either (or both) by entering the code STORIED in your 'basket' when shopping on the Valley Press website. Follow the links in the paragraph above to reach the relevant book pages, and click 'preview' once you're there to read some intriguing sample stories.

* * * * *

Mr Jolly got an airing in Birmingham this week, along with The Boy in the Mirror and Reward for Winter, as Michael, Tom and Di put on an amazing show for some lucky BCU students, lecturers and literature fans in general. I was genuinely blown away by their sets (and the student open-mic was good too!) I don't think I'm ever prouder than at a reading, seeing VP books getting out there into the world.

Here's a photo of the authors, taken just before the event started... as you can see, they meant business. (Confession: I was originally in this photo too, but I didn't get the memo and was grinning widely – looking, as everyone who's seen it has agreed, like a competition winner who borrowed his dad's smart shirt.)

I'll end by recommending a blog post from The Emma Press's Yen-Yen Lu, giving general advice for writers submitting their work; anyone who does that (or is just thinking about it) will gain something from this short article. I've also just heard about a great night of feminist poetry taking place in Oxford on April 8th, featuring our own Kelley Swain and Rowena Knight – details here. Otherwise, that's a full lid; see you next Friday!

All best,
Jamie McGarry, VP Publisher

This week at Valley Press: spotlight on 'The Boy in the Mirror'

Dear readers,

Back in September, we published The Boy in the Mirror by Tom Preston; a hugely original memoir about being treated for stage 4 cancer, written in the second person. It's become clear since then (and I had a suspicion at the time) that this is one of the most important books VP has published so far – you might remember one reviewer saying it "should become the go-to recommended reading for the friends and family of a cancer sufferer", which is quite a statement.

Unusually, the book is about to have a second round of publicity: it's been shortlisted for the East Midlands Book Award, as announced yesterday at a festival in Leicester. For our international readers, I should explain: the East Midlands is a region of England between Yorkshire and the south – you could have guessed that much, I suppose – and the award was for literary work by writers who live in that region.

With a prize of £1000 at stake, I hope we'll all have our fingers crossed for Tom when they announce the overall winner in June (date to be confirmed). If you live in that region, keep an eye out for any displays relating to the award in bookshops, and let us know.

There's been another development too, coincidentally at exactly the same time – an audiobook version of The Boy in the Mirror has just been released; the very first Valley Press audiobook, ever. This is the result of months of work, not by us but by an audio production company called Storytec (whose director is called Jaime, and went to the same tiny university as me – lots of coincidences today!) It's been expertly narrated by Alex Wyndham, who you might have seen on TV in Rome, The Crimson Field etc; we did auditions and everything. It's been really exciting to see it all come together.

So: let me do you a deal. You can get 20% off the paperback of The Boy in the Mirror all this week, with the code BOY20; and anyone who buys it using that code will get a free copy of the audiobook – I'll email you a voucher which can be used on Audible.co.uk (I can't do the same internationally, sadly). If you need a little more convincing, you can read the book's first chapter here and listen to it here. It's not for the faint-hearted, obviously, but if you want to be challenged by some non-fiction this week, this is your chance.

I don't want to overstay my welcome, but I can't leave without a last plug for The Wild Gods launch event, which is happening tomorrow (Monday 14th) from 7pm, at the Genesis Cinema on Mile End Road in London. Oh – and this was also the week I started a new series of articles, over at Medium.com, which (when read in full) will work as guidelines for making a living as a self-employed literary publisher. If you don't plan on doing that, it may not be of much interest; but 500 people have read the first part already, so it might be more relevant than I thought...

All best,
Jamie McGarry, VP Publisher

Valley Press Friday Digest, #7

Last week on the blog, I promised to fill you in on my 'most difficult decision' of the year. I'll get to that, but first, some news on a new title:

• I've had many ideas for anthologies over the last few years, including: an anthology of poets on the Yorkshire coast, an anthology of poets from a particular city, an anthology that was basically lots of pamphlets stuck together, themed anthologies (though I must now pay my dues to the true queen of this genre), an anthology comprised entirely of poems about snails, a very small and cheap anthology, and an anthology edited by VP author/poetic genius Felix Hodcroft. Any of these might still happen, but one has finally reached the point of being announceable - in fact, a combination of those last two ideas. A Pocketful of Windows, edited by Felix, will appear in late November 2014 and retail for just £3.99. I'll offer some suggestions as to the contents in the coming months, but in the meantime, here's the provisional cover:

• The Bridlington Poetry Festival is now in full swing, and my tickets for all the Saturday events are safely stashed away... somewhere. (I'm hoping eventually, when challenged for a ticket to a Yorkshire coast poetry event, I'll be able to point to my face and say: 'this is my ticket'.) I'll report on how it went next week, but as this is my last chance to plug team VP, you'll find Mike Di Placido, Miles Salter and Patrick Lodge reading on Saturday night, 8.30-9.30pm (headlining?) They're joined by Wendy Pratt, one of the few Yorkshire coast poets who 'got away' - by the time I first discovered her, she'd been published elsewhere - but I do rate her very highly. Then on Sunday, John Wedgwood Clarke is joined on stage by Northern Irish poet Michael McKimm from 11am. All the other events will be great too - I  hope to see some of you there.

• Oh, one more thing about Bridlington - Wendy Cope is reading, and on digging out my copy of her first collection Making Coca for Kingsley Amis, I realised I had purchased it second-hand (for 99p!) and in a strange twist of fate, it is already signed to someone called Julia, 26 years ago - shortly after the book was first released. I'm considering getting it signed again, to me; will this make the book into an interesting historical artefact? Here's my tweet, with photo:

Dug out my Wendy Cope to be signed at @BridPoetryFest - it's already been signed, 28 years ago! Shall I try anyway..? pic.twitter.com/lUWEiZoqJT
— Valley Press (@valleypress) June 13, 2014

• While we're posting tweets: I was sitting on reception at Woodend over the weekend (as I occasionally do), and witnessed the events below:

Someone visiting Woodend has just spent about 40 minutes by the VP book stand, examining each title carefully... lovely. And still going!
— Valley Press (@valleypress) June 8, 2014

...but she didn't buy one! Should have introduced myself, tried the 'pity' approach...
— Valley Press (@valleypress) June 8, 2014

• Some news from the world of Love and Eskimo Snow: the book got its first review, which I have summarised on its homepage (strategically removing the bit where the reviewer said she thinks the title is a little weird!) Also, Sarah wrote this great article for Novelicious about where she writes - I especially liked the bit where she described the books in her writing room as having 'biceps'.

 

• In Between is now officially 'out there' - I sent off the pre-orders yesterday. A lot of people have commented that they've seen the poems on the walls of the passageways/yards they describe; not a bad way of advertising really! I wonder what people who don't know about York Curiouser make of them? Here's a photo of John with one of the painted poems, taken by Alan Fleming:

 

• Okay, so now we've got all the news out of the way - what was my 'most difficult decision', and, as teased in last week's post, how did I get out of it? It was brought on by the Poetry Book Society, who last month launched their search for the Next Generation Poets 2014 - looking for the twenty 'most exciting new poets' from the UK and Ireland, who have had their first collection published in the last ten years. No less than fifteen Valley Press poets were eligible, so when I heard about it, I automatically thought - oh, I'll enter everyone, then!

 

• But, when I came to fill in the forms, I read the small print: a £20 entry fee applied per poet, meaning to enter everyone would cost £300. After picking my jaw up off the floor, I started to figure out what I should do - being an unsubsidised, entirely independent press has its advantages (I wouldn't have it any other way), but it does mean we have a certain lack of £20 notes to throw around (to say nothing of £300 cheques). They also wanted seven copies of a book by each poet, which in itself is not cheap. I wrote to the PBS asking about the charge, and it seemed they had applied it both to raise funds for the massive PR campaign that will follow the announcement of the winners, and to encourage presses to choose - 'we never thought anyone would want to enter all their writers', I was told, which left me wondering if I was just peculiar. If we equate the books we publish with our children: did the other editors have no problem choosing which of their 'children' was most eligible for 'best child of the last ten years'?

• So, I tried for a few hours to decide who I should enter, and how much I could justify spending on this - how much I could physically afford, in fact, as I need to do a large, un-budgeted-for reprint of Eskimo Snow this month, to cover the WHSmith order I mentioned a few weeks back. Eventually I realised there was no way I could choose: all the books have their strengths and weaknesses, but I love them all regardless - and for those fifteen poets, this would be their only chance to make one of these 'Next Generation' lists. I didn't want to be responsible for standing between anyone and a chance to be selected.

 

• Eventually, I came up with a solution, and here's what it was: I asked the poets to vote amongst themselves who they thought should be entered, with an understanding that I would fund entry for the writers who received the most votes. There was some grumbling, of course - 'passing the buck' was mentioned - but I was really pleased with this solution. Not only did it get me off trying to choose (and thus, to explain to anyone why I didn't choose them), but I also feel it replicates how the winners will eventually be chosen: a collection of people will read some poems, and some author bios, and vote for who they think is most suitable for the award. It won't be based on one person's thoughts, it will be decided by committee - and so it's only fitting that our entries were too. I won't be revealing who won the vote: that's not the point, and you'll find out anyway when they appear on that 'Next Generation' list - won't you? Fingers crossed!

Valley Press Friday Digest, #6

After two quiet weeks, we come to my recap for the first week of June - which has been a lot livelier, as you'll see below...

• In Between arrived this week, and is looking good! See below for a tweet from the York Curiouser festival announcing the arrival of their copy. I'll post out VP website pre-orders next week, in time for the official release date next Friday.

@jwedgwoodclarke 'In Between' has arrived #poems about snickets in #York published by @valleypress pic.twitter.com/OmTjwO4ESX
— Hazel C & Lara G (@YorkCuriouser) June 5, 2014

• Other tweets from the York Curiouser team that you may be interested in: a competition, which is still open at time of writing, and a picture of one of the poems from the book literally installed in a snicket - very cool.

So we're nearing 500 followers so 500th deserves a free copy of @jwedgwoodclarke new #york poems about snickets please RT
— Hazel C & Lara G (@YorkCuriouser) June 5, 2014

Starting to install #poems on #York by @jwedgwoodclarke pic.twitter.com/krlP00fOfF
— Hazel C & Lara G (@YorkCuriouser) June 6, 2014

• On a tangentially-related note, the marvellous Bridlington Poetry Festival (established, of course, by Mr. Wedgwood Clarke in 2010) is coming around again, starting on June 12th. The dream team presently running things, Antony Dunn and Dorcas Taylor, have put together an epic programme (perfect, in fact), which features Andrew Motion, Wendy Cope, "our own" Don Paterson, four VP authors, and a football-team's worth of other much-loved poets. This, for me, is the mid-year Christmas... I'm gutted that I can't make it to the weeknight stuff (due to transport issues), but you never know what might turn up!

• A huge milestone for Valley Press this week, as I achieved my long-held dream of having a permanent presence in Scarborough Library. As this appears to be the week I embed tweets, see below for my announcement of the new stand, with photo. (Confession: I'm going back in tomorrow to add a little sign saying 'for sale', to make it clear that these are not actually library books - though many of them can be borrowed elsewhere in the library.)

Delighted to report that a selection of Valley Press books are now on sale at Scarborough library - see pic. pic.twitter.com/2M9Jn2o8EO
— Valley Press (@valleypress) June 2, 2014

• Last week I was hopeful that a review, and some photos, would emerge of Eskimo Snow's Edible Book launch - and the folks at Novelicious have not let me down. You can read their eloquent thoughts on the event here.

• This week in links: I found this great little article from the designer of the Sixty Watt Las Vegas cover, talking about the process behind it. I enjoyed this joke, this exchange of tweets between Cara Brennan and a happy customer, and reading about the amazing new Foyles bookshop. I accidentally asked for, and thus received, this illustration of a topless man (will explain another time!) And I can't let this week go past without linking to Jeremy Paxman's call for an inquisition of poets, George Szirtes' awesome comeback, and Todd Swift's ongoing raging against this injustice (start five posts down and work up, if you're reading today).

• Next week on the Friday Digest: To avoid having an enormous post after two short ones, I'm saving the most interesting thing that happened this week ... how I was faced with the most difficult decision of 2014 so far, and then how I managed to get out of making it ... for discussion in next week's blog. Intriguing huh?

Making No Marks: Behind the Scenes in the Valley Press Pamphlet Department

In August 2013, Valley Press entered Phobia, Form, Sea Swim, Destroyed Dresses and Couples into the Michael Marks Awards for Poetry Pamphlets, which also gives an award to recognise an outstanding UK publisher of poetry in pamphlet form. This week, the shortlist for both awards was announced: to Valley Press, the judges awarded the special prize of no mention whatsoever.

Fortunately I'm an excellent loser, and in that spirit, I am posting the thousand or so words I wrote in my entry form for the award (composed over many long, candlelit evenings - but not as many as it took to produce the pamphlets!) To find out about more successful pamphlet publishing operations, see here, otherwise read on...


Please give a brief description of your pamphlet publishing programme from Jan 2012 to June 2013, with a statement of your publishing philosophy, aims, strategy and future plans with regard to poetry pamphlets.

Pamphlet publishing programme - Between January 2012 and June 2013 I published five pamphlets, all poetry, varying in length between 26 and 38 pages. I had an open submission policy during this period, though only one of the five was a true unsolicited submission: two were commissions where I contacted the authors directly, and two were established writers who contacted me with a specific project in mind.

Publishing philosophy - I run Valley Press full-time, as a (theoretically) profit-making business, without funding, with each new print run funded by sales of the last one. With this in mind, and so much at stake, you may ask: why did I choose to publish five of the ‘slim volumes’ this competition is celebrating?

I am passionate about pamphlets. When I started publishing, I found some resistance to this form; buyers at the chains didn’t think a poetry pamphlet could be successfully stocked, and as a result, my sales agency didn’t include pamphlets in their catalogue or represent them to the trade – though I’m pleased to say I later changed their minds on this issue, based on the success of my pamphlet programme from Jan 2012 to June 2013.

The three main reasons I pursue pamphlet publishing are as follows: a) they are ideal for young poets who have a growing reputation and an existing fanbase, but – crucially – not enough poems to merit a full collection; b) they are ideal for short-form projects by established authors, ideas that would lose appeal if stretched over a full-length book; c) if priced and displayed correctly, they can be ideal impulse-buy items for readers who wouldn’t buy poetry ordinarily, or haven’t a lot of cash to spend on new books. Also, there is the great economic plus of pamphlets: they inevitably require fewer resources (less investment in cash and time) than a longer publication, which is great for me. All of the pamphlets entered have made a significant profit; enough to justify my time working on them, at least.

As for the content of the pamphlets, I am looking for poetry that can appeal to both a complete novice – perhaps someone who has never bought a poetry book in their life – but also people who are passionate about poetry, and have been regularly spending money on poetry books for decades. This may sound like an ambitious goal, and it is, but hopefully as you read the pamphlets you will agree I have achieved this (though perhaps with varying degrees of success).

Aims/Strategy - My primary aim, once I had found my five pamphlets, was simply to sell as many as I could – you can read how I went about fulfilling this aim in my answers to the next two questions.

Future plans - I plan to continue publishing pamphlets in the future; I am currently pursuing several poets for 2014, and I don’t plan to change my approach as described above and below.


Please provide a brief statement of the design and print criteria you employed in publishing poetry pamphlets in 2012 and 2013.  This will be looked at in conjunction with your submitted pamphlets.

The most distinctive feature of my design and print criteria for pamphlets is that it does not vary at all from my approach to a full-length collection. I use the same printer, the same format (all my pamphlets have spines, important for bookshop display), and spend the same amount of time designing the covers for my pamphlets as I do any other book.

This means, instead of forming a ‘series’ of covers, each of my books has a unique cover and design, which illustrates either the mood, the topic or the themes of the book (ideally, all three). Initially I concentrate on finding a high-quality photo or illustration, then I choose a font and arrangement of that font to complement it. For the back covers, I use review extracts where possible, otherwise samples of the poems (or both). My most successful pamphlet cover is probably Destroyed Dresses, where I used an old dress-pattern packet, front and back, erasing some (but not all) of the original text and replacing it with text relating to the book.

With regards to internal design, I simply attempt to display the text as clearly, and with as much ‘class’, as possible. If I didn’t make this clear earlier, I do all the design work on these pamphlets myself – this is how I am able to make a profit.

My 2013 pamphlet Couples had a special design feature – the author had written the poems in complementary pairs (or ‘couples’), so I set the book with the poems in their pairs facing each other, usually justified towards an equal margin in the spine. I also split up the acknowledgements and contents pages to keep this theme consistent. The cover photo for Couples was staged specially for that cover; I actually appear on it, as an ‘extra’ in the background.


Please provide a brief statement of your sales and promotional strategy and activities for poetry pamphlets in 2012 and 2013, giving examples of achievements.

Email newsletter: Many of my general promotional efforts are aimed at increasing the subscribers of the Valley Press email newsletter, with a particular focus on getting regular buyers of new poetry titles to subscribe, and value the newsletters as entertainment in their own right. In this way, I have a direct route to these buyers, and can explain to them in an unhurried way why they should purchase the pamphlets. I have doubled my newsletter subscribers every six months since I launched the business (today, more than 600), and I feel most of my website sales (and thus, most sales of the pamphlets) are a result of this.

Social media: Valley Press has a presence on all the main social networks, and fortunately, with the pamphlet authors being on the younger end of the age spectrum, so do they. As such, I make sure everyone on my networks and the authors’ is aware of each publication; not by posting a link over and over again, but by sharing samples, news, or original creative content related to the title.

Web advertising: All five of my pamphlets had a particular marketing ‘angle’, which I could exploit on services such as Facebook adverts and Google adwords. For example: I aimed Destroyed Dresses at young women interested in literature and/or vintage items (the book has a vintage feel), and I aimed Couples at people with an interest in – or suspicion of – all things romantic (it was released on Valentine’s Day).

Events: Readings, or chat-show style events, are another essential angle for promoting pamphlets. With some help from me, the authors have done a dozen readings each since the publication of their pamphlets.

Yours sincerely,

Jamie McGarry

Editor, Valley Press